Working with Fabienne Chapot, I played a key role in creating an immersive online experience that highlighted the brand’s history and future, using motion design to bring their story to life. I developed animated patterns and motion graphics that captured the essence of the brand’s craftsmanship, which were central to the social media campaign.

In preparation for the store opening, I transformed the storefront into an augmented reality countdown. When scanned, it revealed 3D animated flowers, creating anticipation and maintaining secrecy before the launch. I also designed an interactive in-store filter featuring animated flowers and branding, along with a face filter to encourage visitors to share selfies with friends.