As project lead and motion designer for JD Sports' Back-to-School campaign, I worked with The Icon Hub to elevate the promotion. I was tasked with creating a more immersive experience, and I led the design of a custom 3D online game that introduced a competitive element to the campaign. This transformed a standard promotion into an interactive, high-stakes contest that kept users engaged and returning for more. By integrating motion design and interactive elements, we amplified excitement and engagement, making the campaign far more dynamic and impactful.